Wednesday, May 6, 2015

Moms on Mondays - Dana from Daily Delilah

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This week I am so happy to feature the sweetest mama, with the cutest little girl, Dana from Daily Delilah!  I've been following this mama for awhile and have watched her shop grow and now she is making the cutest clothes - crop tops and bloomers (along with belts, dresses and skirts) that are perfect for summer.  She sent Lemon one of her Basic Crop Tops and Lace Boho Belt, and I just died when I put them on her!

What is the name of your shop and how can we find you? 

My shop is Daily Delilah and I am also on Facebook and Instagram.

Tell us about what you make/sell in your shop.

I am inspired by my nearly 3 year old daughter, Delilah. I make pretty much anything I want to see on her. I specialize in bloomer shorts, but also make cute little crop top sets and dresses, and kimonos.

(All product photos from:

How/why did you start making these products and open this shop?

I started sewing back in September, after taking sewing lessons from a local sewing instructor with the intentions to just learn basic sewing skills and make clothes for me and Delilah. I posted a few items on my Instagram page and received some response. It was then that I decided, “Hey maybe I could actually sell my stuff.  It really all snowballed from there. 

How long have you been in business? 

I opened my etsy shop in December, so not that long. I’m still learning everyday how to make this business successful. 

What is your background (college/career/etc.)? 

I have been a hairstylist for almost 12 years. I use to work full-time in the salon before Delilah, but after her entrance into our family my days were cut to only 3. I recently gave my notice and have stepped away from the salon, due to the growth of my business  Truly, my dream is to be at home with Delilah. 

Tell us a little bit about your family. 

My husband and I have been together for almost 8 years, married for 4-1/2. We found out we were pregnant on our first anniversary.  While I was 17 weeks pregnant, his father passed away and that marked one of the most difficult times in our lives. Delilah's middle name is after her sweet angel grandfather - Delilah Robin-Rae. We live in sunny Southern California and my husband sells commercial greenhouses all over the country.  Delilah will be an only child, and I’m so grateful I have her to be my buddy for a lifetime.

How does this company help your family? Or you? 

Daily Delilah helps us in many ways - it supports my heavy shopping addiction for myself and Delilah. I love supporting other handmade shops. It also has allowed me to become a “Stay at Home” mom. May 23rd will be my official first day as a SAHM after 12 years of being a hairstylist, and the last 3 years, as a working mom. I am overwhelmed with gratitude that this little business has allowed me to really do what I have always wanted - stay at home with my daughter. Sewing does not feel like work to me, it is my zen!

Did you ever think you'd be doing this? What did you think you'd be doing instead?

I always knew I would be a creator of things…babies, hair, crafting, decorating my house. I just never knew I would be sewing. It’s amazing where your life takes you. 

Does anyone help you with your shop? 

I’m pretty much a one woman show, and most times it's scary how stuff even comes together. I've had ADD since I was little, and struggle with focusing on a single task; but, making lists really helps. I do have a wonderful lady that helps me with orders once a week, she has kept me afloat as my business continues to grow. I hope to expand and have help with the shipping and packaging soon. 

How do you find time to run your shop and create products? 

Some days I have no clue!!! I sew pretty much every single day. Most of my inspiration comes from watching Delilah. I have a great little space in our home that allows me to sew and still keep an eye on her. I take lots of breaks to play with her and get out of the house. My main sewing hours are when my supportive husband is home in the evening. Then, I’m able to focus 100% and he really is amazing. He cooks dinner and does so much after his crazy, long day at work.

What do you love about this businesses? 

I love the design aspect the most. I love having an idea in my head and making it come to life. The best is when I get pictures of these beautiful little girls, all over the country, in my creations. When I’m sewing, I imagine who the outfit will be on.

What is the most challenging part of this business? 

I struggle with feeling insecure in this world of handmade shops. I try very hard not to scroll through Instagram and see what other shops are doing, and not being perceived as a copycat. I search hard to find new patterns, and choose fabric selections no one else is using. Some days, I literally do not go on the main feed. It’s not because I don’t want to see cute kids, or even the friends I have made, it’s a detox in a way. I have met some incredible people, and also some not so nice girls.  {I couldn't have said this better myself!} 

Where do you see your shop in the future? 

I hope to grow and expand in a way I have only dreamed of. I would love to do wholesale orders and be in boutiques. My next goal is to have my own website this summer. 

Tell us your favorite product or your most favorite thing you've created? 

My favorite thing is my Daydreamer Crop set. It was one of the first I ever made, and has sold out twice. I love the fabric so much.

Do you have any advice for future mom-entrepreneurs? 

Be yourself, be original, be true!! Don’t compare yourself to others. Keep your eyes on YOUR goal and don’t look to the side!!!

What are some of YOUR favorite shops/products, besides your own? 

Hi, my name is Dana and I’m a shopaholic!!! I love The Trendy Turtle for her bows and her crochet purses are AMAZING! Harper and Paisley has these new mommy and me moccs that are so cute!   Likely Baby Story is a favorite because Jordi is so talented and smoking hot! The Leotard Shop has the best leotards in the best fabrics, plus she’s the nicest lady on IG. And, Little Ladies Boutique is beyond original, and I just love her creativity, and originality (she was featured on Moms on Mondays here). 

Thank you Dana, your clothes are seriously the cutest - I want them all!

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